E-mail broadcast

Legal situation

E-mail broadcast - legal situation

The e-mail broadcast as low priced and up-to-date medium has one basic prerequisite:  According to German law § 7 UWG (Act Against Unfair Practices) utilisation of e-mail transmission is only allowed upon customer agreement. Furthermore you have to give the recipient the opportunity to refuse the application without any further effort (e.g. by answering your e-mail)


Before transmission you have to check whether your e-mail is a matter of advertising. If so: Did the recipients agree? Already existing business relationships are the only exception here. The e-mail address shall be given to you by the customer itself. We also recommend sending commercial e-mails upon your customer’s agreement.

Legal requirements: design

Mandatory information

Required content for external e-mails:

  • Name of company and form of organisation
  • Place of business
  • relevant register court and commercial register number
  • GmbH: managing director(s), AG: corporate management
  • if existing: exec. chairman.


Additional information in German: BJMV

Promotional e-mails

Required content for promotional e-mails:

  • Sender must be obvious
  • Subject must reveal the commercial character
  • Only recipients who have given their permission
  • Easy possibility to sign-off
  • Imprint



German law:


Martina Assenmacher

Ingram Micro Pan Europe GmbH

"The sending of our newsletter takes only a few minutes – nevertheless it is handled in a very professional way. We are not in need of additional software and do not have to enter a long term commitment. That’s how we stay flexible. Furthermore we really appreciate the support of the attentive GTC-employees."


Uwe Streb

Festina Uhren GmbH

"The customer service gave us great advice. Now we are getting much more out of our actions, can make campaign comparisons and achieve exactly what we want."


Jürgen Klein


"GTC is our long-standing partner for sms and e-mail boradcasting and is very reliable. Thumbs up."


Bettina Holz

X-PERION Consulting AG

"Our employees are on the road throughout Germany, partly even in Europe. A regular coordination is essential here. We are completely independent with GTC central meeting: all participants are dialing themselves in via telephone. It doesn’t matter, where the participants are. Even the dial-up from abroad happens at low costs, due to international access numbers."


Edgar Augel

Stadtmobil carsharing AG

"E-mailings created with the template editor look great. In addition, our mailings now always adapt to the size of the receivers with responsive design. Fantastic."


Roland M. Rupp

Schweizerischer KMU Verband

"The service at GTC leaves nothing to be desired. Also the simple operation, the evaluation and the multilingual menu is great."


Christof Korr

CreditPlus Bank AG

"An sms will not be overlooked. Therefore, sms-mailing is our choice when it matters. With GTC, we have found a professional, with which everything runs great. And what is especially important to us is that all data remain in Germany."

Among our satisfied customers
Datev grossKlett-Cotta großBosch großCewe colorDHL großFestinaAachen Münchener großCosAG großDeguDent großLawinen-Warndienst Bayern großSVS großWeka großIngram großIvacare Aquatec großAmnesty International großDer deutsche Wirtschaftsbrief großX-perion groß
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