Associations often have important information that they need to communicate quickly to their members. To ensure that these do not end up in a spam folder in the e-mail inbox, sending them by fax is ideal: because the fax does not end up unrecognized in the spam folder - but receives significantly more attention than an e-mail due to the direct printout in the fax machine or receipt as an online fax.
In addition to current important news, invitations to general meetings or similar can also be sent out in this way.
Example wholesaler and retailer
Wholesalers and retailers of, for example, building supplies, floristry or pharmaceuticals use faxing to send offers to their customers. It is advisable to structure the offer in such a way that the recipient can use it directly as an order form: simply fill it out and fax it back. Simple, self-explanatory and without the uncertainty that credit card data or customer numbers will be requested somewhere.
Because craftsmen, doctors and pharmacists are not constantly online at their computers checking e-mails, fax is particularly suitable for these target groups.
Example seminar providers
Seminar providers can use the fax optimally to send invitations and information about their seminars. A list of events can also be clearly presented on a fax. With checkboxes and enough space for the seminar participant's contact details, an invitation becomes a registration form at the same time. The participant can register easily and has a "carbon copy" for himself at hand. Even at very short notice, remaining places can be offered that might otherwise have remained free.
Example important information
Important information - about system failures, closing times, etc. - can be sent quickly and securely to all recipients by fax. The fax does not end up unrecognized in the spam filter, is usually not accidentally deleted and, unlike an e-mail, receives an extremely high level of attention from the recipient in the flood of daily arrivals.